Graphic Design Portfolio
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Explore a collection of my graphic design projects, each one a reflection of my passion for visual storytelling and the approaching of the wonders of problem-solving through design and graphics magic.

Setting up the right communication avenues, between client-audience-product, delivering the right stories, and setting the right atmospheres for such stories to be illustrated.

Edgy editorial composition showcasing a striking show of lines

Case Studies
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Curious about how I approach projects?

Dive into my capabilities deck, presented as a case study, to uncover my process and gain insights into how I tackle graphic design projects for my clients. Perhaps it will answer some of your lingering questions

Miguel Nogueira

Designer

Sidewalk AF

Project

Branding, Identity Design, PR, Social Media content, Graphic Design, Creative and Art direction.

Branding and Identity: Collaborated in crafting a cohesive and impactful brand identity that resonated with the project's vision and values. This included developing a vibrant color palette and designing a distinctive logo that captured the project's essence.
PR and Media Outreach: Played a role in executing a strategic PR campaign that generated positive media coverage and amplified the project's visibility within the skateboarding community.
Social Media Management: Contributed to managing and growing the project's social media presence, resulting in an impressive 80% increase in followers. This was achieved through creating engaging content and implementing a strategic posting schedule that aligned with key events and milestones.
Graphic Design and Art Direction: Provided creative input and graphic design expertise, contributing to the creation of eye-catching promotional materials and merchandise that effectively conveyed the project's aesthetic and messaging.
Sponsorship Acquisition: Assisted in securing sponsorships from prominent brands, further enhancing the project's reach and impact.

Contributions:

Lifestyle, Surf, Skate community

Sidewalk AF represents a longboard skate dance initiative with a strong commitment to fostering a thriving skate community. It serves as a dedicated platform for individuals to embrace the joys of movement and self-expression. Through its emphasis on promoting both the physical and social aspects of skateboarding, Sidewalk AF inspires a return to an analog way of life.

Info

The style guide served as my compass during the ideation phase, helping me curate the event's ambiance. It played a dual role, shaping a unified visual identity while reinforcing the project's core principles and inspirations.

Style Guide

Social
Media
Marketing
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Fostering engagement:

While the local community embraced our project wholeheartedly, the true test lay in crafting a cohesive social media marketing strategy to amplify engagement across our digital platforms, particularly on Instagram.

Community engagement provided me with invaluable insights as both a creator and an end user, highlighting the centrality of empathy in design for exceptional user experiences. This empathetic approach permeated my decision-making across graphic design, social media strategies, and Facebook advertising, consistently driving heightened engagement during our passion-driven events.

Graphic Design.
Reels.
Multimedia Content.

In the world of business, it's easy to get caught up in the pursuit of profit and forget about the human element. However, in my experience, the most effective way to sell and expand anything is to nurture it with altruism.

This doesn't mean that you should give away your products or services for free. However, it does mean that you should always put your customers first. You should strive to understand their needs and wants, and then find ways to meet them.

Altruism as a Guiding Principle for Designing and Selling Products

The philosophy of altruism has become my guiding principle for designing and selling any product. I always start by listening to and understanding my customers. I then integrate this understanding into the design of my products. Finally, I approach problem-solving through the lens of design.

I believe that this approach is essential for creating products that people truly want and need. It is also the key to building a sustainable business that can thrive in the long term.

Additional Tips for Selling and Expanding with Altruism

Here are a few additional tips for selling and expanding with altruism:

Focus on the customer journey. Understand what your customers want and need at every stage of their interaction with your brand.
Create a community. Build a community around your brand that people want to be a part of.
Give back. Donate to charities or causes that your customers care about.
Be authentic. Be true to yourself and your values.

By following these tips, you can create a business that is not only successful but also makes a positive impact on the world.

Reels

While Instagram Reels may not always garner high engagement metrics in terms of likes, they prove to be highly effective content for nurturing community growth and encouraging participation in events. Whether used as teasers or trailers, Instagram Reels play a crucial role in driving engagement and inspiring active involvement.

View this post on Instagram

A post shared by Sidewalk AF - Longboard Dancing & Freestyle Meetups in Porto (@sidewalk.af)

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Explore More Graphic Design Work

2D Graphic Assets for Amnesia Rebirth.

Evoking Horror Through Typography: A Designer's Approach

In horror games, visual storytelling reigns supreme, and my creative process extends beyond aesthetics to evoke specific emotional responses.

When designing typography for 'Leon,' a character whose role transforms from friend to foe, I drew inspiration from Jack the Ripper's calligraphy, imbuing Leon's visual representation with a chilling essence.

I wasn't merely crafting a note for Leon; I was designing an integral player experience. The moment players encounter Leon's notes, they are plunged into a world of psychological terror, their senses heightened by the unsettling familiarity of Ripper's script.

Typography, when employed thoughtfully, can serve as a potent tool for shaping the player's experience, leaving an indelible mark on their psyche. As an entertainment designer, I am crafting experiences that leave a lasting impact on the audience. Typography can play a pivotal role in achieving this goal, weaving a tapestry of emotions that resonate with players long after the final credits roll.

In-game Screenshot

Wanderlust: Translating Skateboarding's Spirit into Art

Wanderlust is an artistic odyssey fueled by motifs, symbols, and profound inspiration from literature and philosophy. My mission is to capture skateboarding's raw essence, translating its spirit into captivating artwork. The vibrant, bold creations pulsate with energy, seamlessly bridging the physical and spiritual realms. This homage to street culture draws inspiration from a diverse spectrum, ranging from ancient Egyptian aesthetics to contemporary graffiti and sticker bombing.